The role of a gatekeeper within journalism is of extreme importance in today’s media environment. Gatekeepers ultimately craft and conduct what is being published to the masses, therefore they determine what is to become the public’s social reality, and their view of the world (Shoemaker & Vos, 2009). In recent years, there have been blurred lines between establishing who the media audiences are and who the journalists are in today’s society. Due to social media jumping the gates, and with the wide range of accessibility, the differences between public opinions and what is journalistic news is made indistinct. With today’s fast-paced and competitive media environment, there has been a significant rise of these social media channels, creating outlets where anyone and everyone can be a journalist. Therefore, why do we need gatekeeper journalists anymore? The public need reliable, intelligent and relevant sources which they can go to for news, thus creating a push to try and deregulate clickbait and fake news within the media.
As technology advances, computer-mediated communication is becoming increasingly persuasive in society. Although traditional media such as newspaper, magazines, and television still exist, they are rapidly being taken over by the internet or more specifically social media. Social media has a potential to deviate from journalistic routine and practice non professional and unethical acts and play with more immoderate content. Social media is playing a vital role and also has an influential power in people’s life. Social media nowadays is easily access-able and people feel free to post anything they want. On the other side, we have traditional media there exists a filtration processor model which filters all content while in social media we don’t have any filtration process that is why unethical content became viral so easily and quickly. In social media, we don’t have any tool or process in which people filtered their content. Therefore, social media really need a Gate keeping or filtration process which helps people to upload ethical content and filter all unethical content. This study explores how Gate keeping model can help social media for its filtration process. Filters and filtration process is becoming important for future of social media. Social media developers are much concerned about the filtration model for social media. Due to the result of filtration model, the platform become in perfection in terms of its nature and use. Although this task seems easy but this is much difficult to make such model that could control unethical data. If this would be possible then this issue would be resolved. But then there would be another thing which doesn’t let us to make standards. Sometimes unethical content can’t be defined. Things which are ethical to me are unethical to someone else. That’s why this issue is much difficult to handle. Morally, you are becoming our own filter. With better filtration services, users can deal with unethical data and one can enjoy the content with ethical values and moral standards. Extraordinary webs automatically transformed the jobs of some reporters as a gatekeeper who filters records for spreading via broadcast, guide or for the net. But also the role of the target market. ‘‘Pamela Shoemaker and Tim Vos’’ defined gate retaining in their book Gatekeeping principle as a system of filtering and choosing pieces of data into a confined amount of content, which then attains a targeted gathering and acts as a middle of the media’s role in public lifestyles (Shoemaker and Vos 10). The procedure does no longer most effective determine which data can be decided on, but additionally the content and nature of messages (Anja Verena Bottcher 2014). A Contemporary media journalism and user-generated content on social media have the potential to deviate from professional journalism practices and practice nonprofessional and unethical content. The aim and purpose of this study are to investigate contemporary media journalism, user-generated content on social media and its filtration process. As we know we have different social media outlets, But at every outlet, there is no filtration process. That is why unethical content became viral so easily, therefore, this study aims to purpose a gatekeeping model in which content is filtered.
