Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. From your website itself to your online branding assets - digital advertising, email marketing, online brochures, and beyond -- there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing.
With digital marketing, you can see the exact number of people who have viewed your website’s homepage in real time by using digital analytical softwares You can also see how many pages they visited, what device they were using, and where they came from, and this way you earn money.
