CA, a shady firm

  • Cambridge Analytica, a British political firm that deals with data mining, data profiling with strategic communication for electoral process. Its prime function includes profiling or analysing the political interest of voters through different surveys. CA provides psychographic analysis using data enhancement and audience segmentation.

    CA, a shady data firm, has played a bridge role in Donald j. trump and Russia link. A lot of stories revolve about the potential links between Trump’s family and Paul Manafort. Trump hired CA in 2016 to take over the data operations.

    Up to 87 million Facebook user’s personal data may have been improperly shared with CA. 40 million people precisely reported.

    I believe that the information that CA has profiled either legally or illegally can be used for a constructive as well as a destructive purpose. It not only provides the data on people interest or behaviours but also covers the psychometric profiles. It can handle terrorist activities by noticing the shady shady activities going on digital media.