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Posted by
Wajeeha Riaz April 8, 2018 -
Filed in
Arts & Culture
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932 views
Cambridge Analytical is in the midst of a media firestorm after an undercover sting operation caught senior executives boasting about psychological manipulation, entrapment techniques and fake news campaigns.
Alongside social media giant Facebook, the London-based elections consultancy is at the center of an ongoing dispute over the alleged harvesting and use of personal data. The allegations have heightened concerns over whether such data was then used to try and influence the outcome of the 2016 U.S. presidential election and the Brexit vote.
The Channel 4 News investigation, broadcast Monday, followed articles published over the weekend by the New York Times and U.K. newspaper The Observer. The reports sought to outline how the data of millions of Facebook profiles ended up being given to Cambridge Analytica.
Academic Aleksandr Kogan and his company Global Science Research created an app called "this is your digital life" in 2014. Users were paid to take a psychological test and the app collected the data. It also gathered data on a person's Facebook friends, according to the reports
