CAMBRIDGE ANALYTICA
POLITICAL INVOLVEMENT OF CA:
CEO Alexander Nix has said in 2014 CA was involved in 44 us political races in 2014.
In 2015 it performed data analysis services for TED CRUZ’S presidential campaign.
In 2016 CA ran the presidential campaign of DONALD TRUMP.
Cambridge analytica also ran the LEAVE EUROPEAN UNION campaign.
QUESTIONS RAISED ON CA:
CA’s role in these campaigns has been controversial and is subject of ongoing investigations in both countries.
Political scientists question CA’s claims about the effectiveness of its methods of targetting voters.
MEDIA EXPOSED CA:
In march 2018 multiple media outlets broke the news of cambridge analytica business practices.
NEWYORK TIMES and THE OBSERVER reported on FACEBOOK AND CAMBRIDGE ANALYTICA DATA BREACH. They used the data of facebook users on the name of academic purposes.
CHANNEL 4 news aired a sting operation on the company and explained their working.
THE GUARDIAN reported that CA is using physiological data derived from millions of facebook users largerly without their knowledge.
(THIS IS YOUR DIGITAL LIFE) was an app used by 50 million facebook users to share their data. This company sold this data to cambridge analytica.
Today in UNITED STATES some where close to four or five thousand data points on every individual. So we model the personality of every adult across the united states some 230 million people.
ALEXANDER NIX CEO CA OCTOBER 2016
These things are quite alarming and have forced us to ask these questions "ARE WE BEING WATCHED?" "DOES OUR OPINIONS ARE SOMEONE'S ELSE OPINIONS?"
These things are positive that some countries have taken initiatives to protect the information of their people.
Some journalists have also raised their concerns on the involvement of CA in PAKISTAN.Questions have been raised on the ruleing party.These situations are alarming and awareness should be raised in people