CAMBRIDGE ANALYTICA

  • CAMBRIDGE ANALYTICA

     

    • Cambridge analytica is a BRITISH political consulting firm which combines data mining, data brokerage, and data analysis.

    • It was started in 2013 as an off-shoot of the SLC GROUP.


    • The company is owned by the family of ROBERT MERCER an american hedge fund manager who supports many politically conservative causes.


    • The firm maintains offices in LONDON, NEW-YORK and WASHINGTON DC.


      POLITICAL INVOLVEMENT OF CA:

       

    • CEO Alexander Nix has said in 2014 CA was involved in 44 us political races in 2014.

       

    • In 2015 it performed data analysis services for TED CRUZ’S presidential campaign.

       

    • In 2016 CA ran the presidential campaign of DONALD TRUMP.

       

    • Cambridge analytica also ran the LEAVE EUROPEAN UNION campaign.

      QUESTIONS RAISED ON CA:

       

    • CA’s role in these campaigns has been controversial and is subject of ongoing investigations in both countries.

       

    • Political scientists question CA’s claims about the effectiveness of its methods of targetting voters.

       

    • Their methods of targeting voters have been controversial and some reports have also revealed that they have also set up honey traps to pressurize politicians and then expose them


    •  They have also manipulated the politicians personal life's.


      MEDIA EXPOSED CA:

       

    • In march 2018 multiple media outlets broke the news of cambridge analytica business practices.

       

       

    • NEWYORK TIMES and THE OBSERVER reported on FACEBOOK AND CAMBRIDGE ANALYTICA DATA BREACH. They used the data of facebook users on the name of academic purposes.

       

       

    • CHANNEL 4 news aired a sting operation on the company and explained their working.

       

       

    • THE GUARDIAN reported that CA is using physiological data derived from millions of facebook users largerly without their knowledge.

       

       

       

    • (THIS IS YOUR DIGITAL LIFE) was an app used by 50 million facebook users to share their data. This company sold this data to cambridge analytica.



      Today in UNITED STATES some where close to four or five thousand data points on every individual. So we model the personality of every adult across the united states some 230 million people.
                                                                                                       ALEXANDER NIX CEO CA OCTOBER 2016

       

       

      These things are quite alarming and have forced us to ask these questions "ARE WE BEING WATCHED?" "DOES OUR OPINIONS ARE SOMEONE'S ELSE OPINIONS?"

      In response to the media reports the infromation comissioner of the UK persued a warrant to search the company servers. On march 23,2018 British HIGH COURT granted the warrant to search cambridge analytica 's London offices.

               These things are positive that some countries have taken initiatives to protect the information of their people.

                Some journalists have also raised their concerns on the involvement of CA in PAKISTAN.Questions have been raised on the ruleing party.These situations are alarming and awareness should be raised in people

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