Cambridge Analytic is one biggest British political consulting firm that combines data mining, data brokerage and data analysis with strategic communication for electoral process.
company owned by "Robert Mercer", who supports many politically conservative causes and is an American hedge-fund manager.In March 2018 multimedia outlets broke news of Ca's business practices.
- "The NEW YORK TIMES" and "THE OBSERVER" reported on Cambridge Analytic and data breach.
- it is reported that a data mining firm which did work on Donald trumps presidential campaign , has probably maintained access to more than 50 million user profiles, experts believe that this could have used that data to gain unfair advantages to target voters.
- in 2014 Alexander Kogan introduced an App. and told people that "this is your digital life", almost 270,000 people downloaded the app and also provided their personal information and interest to their DIGITAL world, but Kogan unknown to people passed that information to a data mining firm (CA).
- company understood your personality and then more effectively target political advertising idea . this is known a psycho-graphic profiling
- in 2015, Face Book went to Kogan and CA and demanded the deletion of the data obtained in violation of the face book rules. but in reality it is said that this data was never deleted and Face Book never even investigated the issue
- Now some people deleted their Face book accounts because it gave access to the developers like kogan and CA to their data ,and shared it.
- now Zuckerburg is dealing with 3 kind of crisis involving "data privacy issues,news feed integrity,broader cultural recognition"
Zuckerburg's steps towards solutions:
Face Book already has stopped developers access to you and your friends personal information .
if an app goes 3 months without use its going to cut off developers access to any information about you.
The question then arises:
is this going to work ??? are we actually Safe ??
is it done or just the beginning?
#Digital life #cambridgeanalytic
