Cambridge Analytica

  • Cambridge Analytica is a British political consulting firm which combines data mining ,data brokerage and data .analysis with strategic communication for the electoral process.It was started in 2013 as an off shoot of the scl Group.The company is partly owned by the family on the Facebook and Cambridge Analytica data breach,in which the company used for political purposes personal information acquired about Facebook user by an external researchers who claimed  to be collecting its for academic purposes shortly afterward channel four news aired under cover investigative videos showing Nix boasting about using prosecutes,bribery sting operation and honey traps to discrete politicians on whom it conducted opposition research and saying that company ran all of Donald Trumps digital campaign as the leave EU campaign for the United kingdom withdrawal from European union CA role in those campaign .CA role has been controversial and is subject of ongoing criminal investigation in both countries political scientists question CA's claim about the effectiveness for its methods of targeting voters .

    In march 2012 multiple media outlets broke news of Cambridge Analytica business practices .The New York times and the observers reported on the Facebook and Cambridge Anaytical data breach in which the company used for political purposes personal information acquired about Facebook users by an eternal researchers who claimed to be collecting its for academic purposes channel news aired undercover investigative videos  showing Nix boasting about using prosecutes bribery sting operation and honey traps to discredit politicians on whom it conducted opposition research and saying that company ran all of Donald Trumps digital campaign  

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