Online Business Portal (Kaymu.pk)
“Business done by using digital mediums is known as digital business.”
Initially launched as Azmalo.pk in January 2013, Rocket Internet re-branded the company as Kaymu.pk in September 2013, aligning the venture with the global company brand that currently spans 3 continents, Asia, Africa and Europe. Kaymu Pakistan was initially managed by Managing Director Asia Region Ahmed H. Khanfollowed by Co-founders and Managing Directors Kaymu Asia - Christian Schröder and Niroshan Balasubramaniam respectively. Kaymu's online shopping operations in Pakistan were led by Adam Dawood as country manager from August 2014 to February 2016 followed by Ali Zain Sheikh from March 2016 onward.
The idea behind the founding of Kaymu in Pakistan was to facilitate online buying and selling through a single platform. At the time of Kaymu's launch in Pakistan. The idea of a managed online marketplace that would be providing seller rating and facilitating buyers via cash on delivery received good response from the local community.
An apparent drawback Kaymu faces is the inability to gauge the quality of products listed by the sellers. Some of these products are illegally copied games and programs being listed as genuine copies.
