Online Business Report

  • Alibaba was established in 1999 as a business-to-business (B2B) portal connecting Chinese manufacturers to overseas buyers.For the fiscal year ended March 31, 2017, Alibaba had a GMV of ¥3.8 trillion (US$0.43 trillion) and 454 million annual active buyers on its marketplaces.

    Vision—“Born in China, Grow for the World” The company’s long-term strategic goal is to serve 2 billion consumers—one-third of the world’s total population—and to support the profitable operation of 10 million businesses on its platforms by 2036. By fiscal year 2020, Alibaba expects GMV to more than double to reach US$1 trillion.

    Innovative initiatives: This segment includes service offerings that aim to expand Alibaba’s ecosystem and foster a sense of community.

    Digital media & entertainment:Alibaba sees strong synergies between commerce and entertainment. Thus, it has been building its content-generation ecosystem and leveraging its media assets to transform commerce and bring new users and data to the Alibaba ecosystem. The digital media and entertainment segment provides videos, movies, newsfeeds, music, sports, literature and games to consumers.