Cambridge Analytica (CA) is a British political consulting firm which combines data mining, data brokerage, and data analysis for the electoral process. The company is partly owned by the family of Robert Marcer, an American hedge-fund manager who supports many politically conservative causes.The firm maintains offices in London, New York city.
They are mining data without the permission of peoples it is very bad thing due to this our privacy is being disturb so in the previous days they steal important data of peoples from facebook for usa election campaigns in the favour of Donald trump
In 2016,the company said that it had not used psychographics in the Trump presidential campaign.Cambridge Analytica targetted potential voters with bespoke messages. Cambridge Analytica’s data head, Alexander Tayler said, “When you think about the fact that Donald Trump lost the popular vote by 3m votes but won the electoral college vote, hat’s down to the data and the research.
We have to stop this nonsense because it is very dangerous for our society
