Friday, May 18, 2018

BUSINESS REPORT.

                     OLX BUSINESS REPORT


     " The businesses that are run by us using digital media are termed as online or digital business."

Marketing Strategy of OLX :-

OLX founded in 2006, is a global online market place, operating in 45 countries and is the largest classified ads company in India, Pakistan, Poland and Brazil.
The OLX market place facilitates buying and selling services and goods such as electronics, furniture, household goods, cars and bikes. OLX has 11 billion page views, 200 million monthly active users, 25 million listings and 8.5 million transactions per month.
Payments between buyer and seller are made offline, so OLX does not need to deal with the varying payment infrastructure availability in each of its market.The company acts as a wealth creator and enables monetization of possessions and services. OLX convinces individuals to avoid the middleman and work out a deal that is beneficial to him on its own without spending extra money on broker’s fees.  People generally tend to accumulate unused goods for a long time and later either sells it to junk dealer or gives it away to someone else.OLX has adopted an aggressive marketing policy so as to make peopleaware of the advantages of buying and selling on OLX. It has used every available advertising medium to it's advantage. The company has invested heavily in advertising via electronic media and its ads have gotten attention of vast audience.
OLX is an easy-to-use and simple interface that is used by millions to meet their personal requirements through used goods. 


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