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  • Sana Pervaiz Advantages 1-you get to tell beautiful stories to people 2-you get to work with other creativites 3-you get to see new things and meet new people 4-you can be part of new techniques and learn from others 5-There are alot of employment opportunites for people 6-Increase economic activity and investment 7-Trade for local bussiness 8-Contribution to local bussiness associations 9-Support for community events 10-providing community improvement 11-Movies are mirror to society.It is inspired from our daily lifes wheater partially or fully another story Disadvantages:- Movies profess voilence:- There is no denying that movies today are more voilent than even before.over kids and teenagers are heavily influenced by voilence shown in movie Movies are made of profit:- Is ever heard of a movie made for charity,hard to say the entertainment industry is even more selfish than our industry can be Establish false notions:- Some movies portray certain subjects or themes in a way which is far from real. Such portrays establish false notions among the people Wastage of money and time:- Majority of movies are not really worth watching but still we watch them. We don't realise that we are wasting our money,our precious time,eyes and efforts on something unumdeserving Meagre and no respect for law and order:- Heroes shootings at cops assassinators killing presidents and villans raping women all have one thing in common,lawlessness
    Mar 11

  • Zoya Javed Pakistan Film Industry In Pakistan, it is uncommon to watch a well-made film that is not only based on true events but also dedicated to our real heroes. Pakistani cinema is blessed with a few talented directors who have given us movies that are timeless classics.There is a revival of cinema and film industries in pakistan.Pakistani film are not just for the local audience but are reaching out to audiences worldwide. They are not only going to international film festival but also trying to bag oscars. In past, Pakistani cinema try to show us the real culture and values in films like Armaan and maula jutt etc and hardly we watch one or two well-made movies after four to five years. At that time, pakistani cinema consist of pashto, urdu, punjabi and sindhi movies. But nowadays they all are working together for the evolution and betterment of pakistani cinema and film industries. In recent years, our film industry produce well-made films like jawani phir nahi aani, Teefa in trouble and bol etc. So, there is a positive evolution in pakistani film industry and after some years Lollywood should give tough time to our rivals.
    Mar 10

  • Tayyaba Gull Direction Techniques: Review of Pakistani Films in Digital Era. Films in Pakistan have gone through various phases. In this research the researcher has focused towards the direction techniques of Pakistani filmmakers. Researcher has conducted in depth interviews in this research with the directors. This research is qualitative in nature. The study resulted that in film direction it is important to develop logical sequence and realistic approach to be followed by the directors while production of films. The study also resulted that other important factors which makes a film popular are characters building and their performance in the film. Additionally the researcher has made documentary on this research which describes that every director has its own unique way of making films with respect to direction techniques. Introduction: In the today’s era everyone at the globe is aware about the media and its different types such as newspaper, television, drama, social media and films. Every type of media has its own importance. However here we will discuss the importance of media with respect to the films in the Pakistani society. Films Background in Pakistani Society: Films are the most suitable medium for the entertainment of the audience. The history of films in Pakistan is associated with the famous historical city Lahore which has played a great role in giving birth to this industry in Pakistan. Lahore is the city which has played a different role in Pakistani society either it is in form of political role, cultural inheritance role, historical role or the role with subject to the bringing the new industry in the Pakistani society. This city of Lahore has introduced the various scholars, writers, poets, political leaders and many more. It will be unfair to admit that Pakistani film industry has given birth too many writers, singers, directors. Short Glimpse of Cinema in Sub-Continent: Lumiere Brothers were the first one who brings the films through cinema in the Sub-continent. It was 7th July, 1896 when they run the six films without voice at Bombay hotel. In 1907 French people have shown their interest by opening a company having the film as their nature of business. This company is considered as the first foreign company in the Sub-continent. Cinema was also created in this year with the purpose to provide entertainment facility for the people of the Sub-continent in the region. In 1918 rules came into existence with having the actions like censorship and policies and procedure for the films at cinema in the Sub-continent, the action was taken by the British Government to control this emerging industry. Silent film with the catchy title “The Daughter of today” was released in Lahore in 1928. During that period cinema were also in under construction at various places in the historic city of Lahore. Most of the films that were shown in these cinemas were the local production that was done in Lahore, Bombay and Calcutta which has created the space for the nine cinema houses in the city. Only few films were shown in these cinemas which were brought from the London. As this industry was grooming the event of sub-continent partition occurred which changed the scenario of the film makers in a dramatic way as at that time main production hub of the films was the Bombay and the people who were associated with this film industry were in a difficult situation to decide whether to stay or to migrate from here Lahore to Bombay. During the period as films were mainly produced from Bombay and the equipment related to this industry was also there while the directors, filmmakers and actors in Lahore were in a deep trouble with respect to resources and infrastructure for the production of the films. People like the Rashid Atry, Nisar Bazmiand Noor Jahan were there who supported the cinema in uplifting it and film industry in Lahore, Pakistan. The movie with the title “Teri Yad” was the first movie in 1948 produced by the Pakistani film directors after getting through all the hardship that they dealt after the partition.
    Mar 9