He says that NBA2K is currently an entertainment and NBA 2K22 MT entertainment event. "Once when it was a thing it was just an added element to the experience. In other words, if you consider 2011, when there was a lockout which affected us. However, we entered the pandemic and, obviously there was no basketball being played, and we were perfectly. We did better than fine."
Consumer love of the game will be tested to different kinds when PlayStation 5 and Xbox Series X versions of the game launch. Contrary to many other titles, 2K Sports opted to create different versions of the game. It's not without risk, especially given the small install base of customers that will be impacted by the new system launch. Developers wanted to highlight exclusive features in those games.
"The team wanted to create an entirely new title right from Buy MT 2K22 the ground up," says Zelnick. "We believe it's awe-inspiring. The City is a brand-new experience that takes The Park to a whole new level. ... We want to provide the highest quality simulation experience, as well as the most engaging basketball culture life-style experience. That's what NBA2K has been known for."
