CAMBRIDGE ANALYTICA
Cambridge Analytica is a British political consulting firm which combines data mining, data brokerage, and data analysis with strategic communication for the electoral process. A Full-Scale Data-Driven Digital Campaign Agency. This firm is somehow involved in the various dramatic changes occurred in world since it’s beginning.
Cambridge Analytica provided the Donald J. Trump for President campaign with the expertise and insights that helped win the White House. Cambridge obtained private Facebook data specifically, information on tens of millions of Facebook profiles.
Cambridge Analytica’s CEO also reached out to Julian Assange in search of hacked Democratic emails. With all this, CA was contracted to undertake an in-depth electorate analysis for the Bihar Assembly Election in 2010 in India.
Its role in electoral campaign is undoubtedly accepted as CA was contracted to manage the election campaign of one of Indonesia’s major political parties following the restoration of democracy in 1999. In 2012 CA carried out a research project on behalf of a resurgent Italian political party last successful in the 1980s. Ahead of the 2013 Kenyan presidential election, CA designed and implemented the largest political research project ever conducted in East Africa. Also, CA was contracted by a South African political party to mitigate the prospect of electoral violence across the country during the first post-apartheid election.
