Communication campaigns are used to have an effect on the targeted audience. They are also used to study the nature of a particular context or a subject. Today’s world is known as the communication world. The world has become a global village and everything is interconnected.
Advertisements have a very crucial role in increasing the market value of a product. Thus, advertisements are also included in the category of communication campaigns. One of the biggest examples of communication campaigns is political campaigns. Politicians invest a lot in their political campaigns to convince people to vote for them. In such campaigns, techniques are used to affect the brains of the public. Thus, gaining more and more votes from common men and women.
There are different types of campaigns that come under the communication factor.
Which medium is more successive in communication campaigns?
Technology plays a critical role in making a campaign successful. Using the latest available technology in the market can have more consequences as compared with the techniques and technologies that are older. In the present world, the most effective communication source is social media and according to my opinion, social media will have more effects on communication campaigns in today’s world. As we know that almost everyone in the developed region of a country consists of a smartphone and almost everyone having a smartphone is active on social media platforms. So, running a campaign on social media can have good effects on the masses.
Secondly, Digital media and television are still having its demand, although there is no comparison between television and social media because social media is a very big platform. But to a lot extent, television is also watched by a huge number of people. Most Politian prefer TV to run their ads and campaigns. Many people with the old schools of thought still prefer television over social media. They think that social media is full of fake news and they cannot trust a platform where anyone can upload anything he or she wants. So still television is applicable for communication campaigns.
Thirdly, traditional media can also play a role in running a campaign. Newspapers are a great source of education for those who read them daily. Overall, very few numbers of people read newspapers on a daily basis. Our youth is totally unaware of the importance of newspapers. About 200 years past, newspapers had great importance. The only source of information was newspapers. Still in the 21st century if a very effective methodology is used to target an audience/readers it can have an impact on people who read newspapers.
This is an era of digital and social media. Social media platforms can play a great role in spreading messages to a huge number of people. Government can take assistance from a social media platform to run campaigns. In this way, we can also counter misinformation on social media and we can give a proper dimension to our campaign by affecting our targeted audience. We can take help from organizations such as Facebook, YouTube, Google, etc.
Traditional media is one of the important media to make a communication bond with the masses. We can run ads regarding awareness and the importance of education, etc. Traditional media includes newspapers, Radio, Television, Books, pamphlets, etc. This medium is very much effective in Third world countries. Some people think that traditional media has lost its importance but I observed that 3rd world counties still use traditional media as compared to social media. Now the quality of the subject matter on these platforms will depict the effectiveness of the message being given. Government can target those who are not interested in social media.
Most importantly, Government can use social influencers and bold personalities to influence people. Government can use celebrities that are liked by millions of followers. By using social influencers, we can easily achieve the given target and we can easily affect the masses. It is said that if someone is liked he is followed. So simple it is. Use such people who are followed by millions and you will get to your target. By doing so we can educate people to get vaccinated form covid-19 as early as possible if they want to get back to normal life.
Conclusion: All the above methods are effective depending upon the strategies that are used to run the communication campaigns.
