According to Kotaku Players have started to stumble across an in-game promotional spot to promote State Farm insurance NBA MT Coins. NBA 2K22's storefront in The City has received an entirely new space dedicated to State Farm and one mission in MyCareer has the player given the task of talking to the insurance firm's mascot, Jake.
A frequent guest in commercials prior to, Jake from State Farm has returned with the NBA 2K22 cameo. Fully motioned captured by the original actor, Jake welcomes players to the community wearing a State Farm uniform that he is known as "drip".
In addition additionally, the State Farm store also offers other cosmetics from the brand State Farm and products starting at 15,000 VC for PS3.99/$4.99 in real-world dollars. Finding the whole interaction and place to be completely odd, many fans have taken to social media to mock 2k for its blatant forced advertising.
Prior to this, 2K has included ad for products that are not connected to the NBA and has faced huge criticism because of its non-skippable advertisements in NBA 2K20 and its degrading behavior. The fans of 2K may not be surprised with this fresh State of the Farm insurance advertisements however.
As the franchise is well-known by its numerous microtransactions such as randomly generated loot boxes Buy MT 2K22. NBA 2K22 seems to include more advertisements than ever before However, some quests also require the player to achieve milestones by working with genuine brand companies.
